Google Ads for Charities - The Google Ads Grant
Looking to take your charity’s impact to the next level? Our Google Ad Grant management service can help. We’ll handle the entire grant application process and account management, so you can focus on what you do best – making a difference in the world.
Maximise Your Charity's Impact with Our Google Ad Grant Management Service
Are you a charity looking to make a bigger impact and connect with more supporters? Our service can help you apply and manage the Google Ad Grant so that you can focus on your mission. For just £500 per month, we’ll handle the whole application process and manage your account.
We aim to help you inspire people to act and get involved in your cause. That’s why our team of experts will research the best keywords and audiences for your charity, ensuring your ads reach people who are passionate about your mission. We’ll write compelling ad copy that speaks to your target audience and inspires them to donate or get involved in other ways.
We’ll continuously test and improve your campaigns to get better results and increase your visibility. With our proven approach, you can expect to attract more potential supporters to your website and increase your chances of making a bigger impact.
Don’t let the application process and management of the Google Ad Grant hold you back from achieving your goals. Let us handle it for you, so you can focus on what matters most – making a difference in the world. Trust us to help you connect with the right people and inspire them to take action and get involved in your cause.
Our Strategy
Keyword Research
We’ll match your chosen keywords with your prospects’ search journey. Finding the right keywords and understanding how they relate to your audience’s intent is crucial for a successful ads campaign.
Audience Selection
We’ll go beyond just keywords and target users based on their online behavior, connecting your business with the right audience.
Advert Copy
Once we understand your audience and know how to reach them, we’ll craft the perfect message to meet their expectations. We’ll also test different creative variations to improve your search campaigns continuously.
Campaign Structure
The structure of your campaigns is essential for your Google Charity account’s success. Our experts will research your message, market, and available technology to choose the best approach.
Bid Management
After we’ve created the ideal keyword selection, understood your audience, crafted the perfect campaign structure, and written your ad creative, we’ll enter the auction. We’ll choose the best approach for your bidding strategy to ensure you get the most out of all of your hard work.
Google Ads Grant for Charities FAQs
The Google Ad Grant is a program that provides eligible charities with up to $10,000 per month in advertising credit to use on Google Ads. This grant can help your charity connect with potential supporters, increase visibility, and ultimately achieve your mission. By using the Google Ad Grant, your charity can create targeted ads that reach people who are passionate about your cause and inspire them to take action, whether that's making a donation, volunteering, or getting involved in other ways. With our management service, we can help you make the most of this grant and maximise your impact.
To be eligible for the Google Ad Grant, your charity must be a registered non-profit organisation in your country. You must also hold valid charity status, which may require specific documentation depending on your country's regulations. In addition, your charity must comply with Google's eligibility guidelines, which include having a website with substantive content and a clear mission statement. Our team can help you navigate the eligibility requirements and ensure that your charity meets all the necessary criteria to apply for the Google Ad Grant.
Applying for the Google Ad Grant can be a time-consuming and complex process, but our service can help make it easier for you. Our team will handle the whole application process for you, including creating and submitting your application and verifying your eligibility with Google. We'll also work with you to create a comprehensive strategy for your grant usage and ensure that your campaigns meet Google's guidelines.
Once your application is approved, we'll create your Google Ads account, set up your campaigns, and manage them on an ongoing basis. We'll continuously monitor and optimise your campaigns to ensure that you're getting the best results and reaching the right audience. With our service, you can rest assured that your Google Ad Grant application and management are in expert hands.
Yes, our service is designed to handle the entire Google Ad Grant application and management process for your charity. We'll create your Google Ads account, set up your campaigns, and manage them on an ongoing basis. Our team of experts will work with you to develop a comprehensive strategy for your grant usage and ensure that your campaigns align with your charity's goals and objectives.
We'll also provide ongoing monitoring and optimisation of your campaigns, including bid management, ad copy creation, and targeting adjustments. With our management service, you can rest assured that your Google Ad Grant account is being handled by experts who understand your charity's unique needs and goals.
Our experts will conduct extensive research to identify the best keywords and audiences for your charity's Google Ad Grant campaigns. We'll use this information to create targeted ads that reach people who are most likely to be interested in your cause and take action, whether that's making a donation, volunteering, or getting involved in other ways.
We'll also create compelling ad copy that speaks directly to your target audience, highlighting your charity's unique value proposition and inspiring potential supporters to take action. Our team will continuously monitor and optimise your campaigns to ensure that you're reaching the right audience and getting the best possible results. With our approach, you can expect to attract more potential supporters to your website and make a bigger impact for your cause.
We'll use a variety of metrics to measure the success of your Google Ad Grant campaigns, including click-through rates, conversion rates, and return on investment. We'll provide you with regular reports detailing the performance of your campaigns and highlighting areas for improvement.
Our team will also work closely with you to define specific goals and objectives for your campaigns, such as increasing donations, volunteers, or engagement. We'll use these goals to tailor our approach and ensure that we're achieving the outcomes that matter most to your charity. With our management service, you can rest assured that we're constantly monitoring and optimising your campaigns to ensure the best possible results.
Yes, we can help you create compelling ad copy and other creative assets to make the most of your Google Ad Grant. Our team of experts will work with you to understand your charity's unique value proposition and create ad copy that speaks directly to your target audience.
We can also help you create other creative assets, such as images and videos, to make your ads more engaging and effective. Our goal is to help you create a cohesive and impactful marketing campaign that resonates with potential supporters and inspires them to take action.
Our team will continuously monitor and optimise your campaigns to ensure that your ad copy and other creative assets are performing at their best. With our management service, you can expect to have a comprehensive and effective campaign that delivers results for your charity.
We'll use a variety of tactics to optimise your campaigns and maximise your impact, including:
- Keyword research: We'll continuously research and refine your keyword selection to ensure that your ads are targeting the right audience and driving the most qualified traffic to your website.
- Ad copy optimisation: We'll test and refine your ad copy to ensure that it's compelling, relevant, and effective at driving action.
- Bid management: We'll use strategic bid management to ensure that your budget is being allocated in the most effective way to achieve your goals.
- Landing page optimisation: We'll help you by giving suggestions on how you should optimise your landing pages to ensure that they're designed to convert potential supporters into donors or volunteers.
- Ongoing monitoring and analysis: We'll continuously monitor and analyse your campaigns to identify areas for improvement and ensure that we're delivering the best possible results.
Our approach is designed to maximise your impact and increase donations for your charity. With our management service, you can expect to see a steady increase in traffic, engagement, and conversions over time.
Our bid management strategy is designed to ensure that you get the best possible return on investment from your Google Ad Grant. We use a combination of manual and automated bidding strategies to optimise your campaigns and ensure that your budget is being allocated in the most effective way.
Our team will continuously monitor your campaigns and adjust bids to ensure that you're getting the best value for your investment. We'll use data analysis and testing to identify the optimal bid levels for your keywords and audiences, and adjust them as necessary to ensure that you're getting the best possible results.
We'll also use advanced bid management tools to automate certain aspects of bidding and optimise your campaigns in real-time. With our approach, you can expect to achieve maximum impact and results from your Google Ad Grant investment.
Our Google Ad Grant management service is priced at £500 per month. This includes the entire grant application and account setup process, as well as ongoing management and optimisation of your campaigns.
There are no hidden costs or additional fees beyond this monthly fee. Our goal is to provide you with a comprehensive and transparent service that delivers results for your charity without any surprises or unexpected charges.
With our service, you can focus on what matters most - making a difference in the world - while we take care of the grant application and management process for you. Contact us to learn more about how we can help you make the most of your Google Ad Grant and achieve your charity's goals.
