Comprehensive Digital Advertising: Simple, Effective, Tailored

We’re here to boost your online presence by displaying ads on search engine results pages (SERPs) when certain keywords are searched for. Our strategy includes:

• Keyword Research: We’ll match your chosen keywords with your potential customers’ search journey. Finding the right keywords and understanding how they relate to your audience’s intent is crucial for building a successful paid search campaign.

• Audience Selection: We’ll go beyond just keywords and target users based on their online behavior, connecting your business with the right audience.

• Advert Copy: Once we understand your audience and know how to reach them, we’ll craft the perfect message to meet their expectations. We’ll also test different creative variations to continuously improve your search campaigns.

• Campaign Structure: The structure of your campaigns is essential for your search account’s success. Our experienced team will use their knowledge of your product, market, and available technology to choose the best approach.

• Bid Management: After we’ve created the ideal keyword selection, understood your audience, crafted the perfect campaign structure, and written your ad creative, we’ll enter the auction. We’ll choose the best approach for your bidding strategy to ensure you get the most out of all of your hard work.

Read More about Search Advertising

We’ll help you raise brand awareness by displaying banner ads on websites that are part of a network, such as Google’s Display Network. Our approach includes:

• Understanding the Audience Journey: To design a successful display campaign, we’ll build a clear understanding of how your audience moves through their purchasing journey. By understanding how they gather information and make decisions, we can tailor our campaign and messaging strategies.

• Shape Key Website Visitor Behaviour Segments: We’ll use Google Analytics to analyze your website data and understand how visitors behave on their way to purchase. By identifying key behaviours, we can target and amplify your marketing towards those most likely to make a purchase or submit an enquiry.

• Create Targeting Criteria: There are many targeting options in display campaigns, and choosing the right one is crucial for success. We’ll select the best approach for your campaign to reach qualified and relevant audiences.

• Build Machine Learning-Led Campaign Structures: We’ll use the latest techniques and technologies, such as machine learning, to build effective campaign structures that align with your objectives.

Our campaign types include:

• Display Prospecting: We’ll start a conversation with future customers through cost-effective targeting and customizable visual ads.

• Dynamic Remarketing: We’ll use image ads to showcase products that users have interacted with previously and maximize Google Ads’ API capabilities.

• Remarketing: We’ll combine your search campaign with a display retargeting campaign, resulting in a 22% greater conversion rate than search alone.

Read More about Display Advertising

We’ll assist you in reaching potential customers on popular platforms such as Facebook, Instagram, and Twitter. Our approach includes:

• Audience Creation & Testing: We’ll translate key insights about your target audience into specific tactics for each platform. Understanding the strengths and weaknesses of each platform is crucial for building a successful paid media strategy.

• Creative Analysis: An engaging creative strategy is essential for connecting with your audience. We’ll implement ongoing testing and improvement strategies to ensure the success of your campaign.

• Campaign Optimization: We’ll make sure your campaigns are properly configured to allow all key elements to perform at their maximum potential. This includes managing budgets, geo-targeting, ad scheduling, bidding strategies, and more.

• Platform Strategy: We’ll decide which platforms are best to connect with your audience after we have a clear understanding of who they are. Platform preferences vary by market and territory, so understanding which ones your audience uses is crucial for the success of your campaigns.

Our platforms include:

• Facebook: With over 2 billion active monthly users and expanding targeting capabilities, Facebook offers unparalleled reach. However, it also has a high potential for ineffective advertising. We’ll use technological intelligence and commercial acumen, along with engaging creative, to avoid this pitfall.

• Twitter: With 330 million monthly active users and high engagement rates, Twitter is great for growing businesses. We’ll make the most of its advertising capabilities as a go-to place for both local and international updates.

• Instagram: With 500 million daily active users and a visual focus, Instagram offers unparalleled opportunities for conversation and in-platform shopping.

• LinkedIn: With 650 million professionals, 61 million senior-level influencers, and 40 million active decision-makers, LinkedIn is a great channel for B2B lead generation.

• Snapchat: With 300 million monthly users and high engagement rates among millennial and Gen Z users, Snapchat offers a large audience for research and purchases.

• YouTube: As the largest online video platform, YouTube offers an enormous and engaged audience with 80% of users watching videos related to a product during the purchase journey.

• TikTok: A fast-growing platform with over 800 million users, TikTok offers a large, engaged audience and developing advertising capabilities.

Read more about social media advertising

Read more about Video Advertising

We’ll help you display your products with images and prices on search engines, social media, and other platforms. Our approach includes:

• A Contemporary Approach: We use a more modern approach than the common “best practice” for Shopping campaigns. We create a structure that is tailored to your customer journey and fine-tuned to get the most from machine learning algorithms and audience insights. This is because the true power of shopping campaigns goes beyond just being at the end of the customer’s journey, and should be considered integral to introducing your brand early in their research process.

• Feed Optimization: We’ll help you overcome feed quality issues and minimize cost-per-clicks. Our paid media experts understand how the information included in your feed can impact the overall performance of your campaigns.

• Bespoke Campaign Structures: We use a variety of approaches to get the best results, such as utilizing the power of machine learning for campaign growth or using a more granular campaign structure for budget management at a product and category level.

• Ongoing Campaign Optimization: We analyze performance down to an individual product level to get the best results out of your campaigns. Identifying best performers and even altering campaign structures if necessary to get the most out of surprise stars in your inventory.

• Utilizing Custom Labels: We work closely with you to understand which products have the most impact for your business, factoring in supply chain limitations, margins, and seasonality. Rather than just aiming for the highest revenue possible.

Read more about Shopping Advertising 

We’ll assist you in targeting people who have previously interacted with your website or brand. Our approach includes:

• Using Re-engagement Mechanisms: We’ll bring together all major paid media platforms’ re-engagement mechanisms to work in harmony.

• Understanding Behaviors: To effectively re-engage your audiences, we must first understand who we need to connect with. We’ll analyze website and other owned media interaction data to start understanding how your customers behave on their purchasing journey.

• Audience Segmentation: Once we understand how your audiences behave when they interact with your owned media, we’ll categorize and prioritize them. This allows us to select the best targeting methods to put your brand front and center at key points during your audience’s journey.

• Channel Selection: We’ll choose the best platform for re-engaging your audience based on your business type, whether it’s eCommerce or Lead generation, B2B or direct to consumer.

• Budget Management: After building audience behavior profiles, identifying key segments, and choosing the platforms to best engage with them, we’ll allocate advertising spend accordingly.

• Creative Control: As a potential customer goes through their research process, their understanding of the available solutions offered by both you and your competitors improves, so we’ll make sure to have creative control on the advertising campaign.

Read more about remarketing

Get the expert guidance you need to succeed in the digital world with our online marketing consulting services. Our specialists will work with you to understand your business goals and challenges and provide customized solutions and recommendations to help you reach your target audience and drive measurable results. From strategy development to implementation support, we can help you navigate the constantly evolving world of online marketing and achieve success.